
Viral on TikTok
After a rocky start, launching a bespoke loungewear and pyjama collection, and navigating the ups and downs of a particularly challenging day, our founder decided to share the raw, unfiltered realities of running a business.
Turns out, you all resonated with it! Her candid video went viral on TikTok, garnering an overwhelming response and connecting with countless viewers.

Featured in the News
But that's not all. Her realistic account of a hard day in business and our brand's story were also featured in two prominent news articles, showcasing the passion and perseverance behind Dawn & Dusk Co.
Thank you for being part of this incredible journey and for your unwavering support. We can't wait to see what the future holds and to continue bringing you stylish, comfortable, and versatile loungewear that you love.