Who Are We?
Dawn & Dusk Co. was founded in 2022 with one simple idea: women deserve better pyjamas.
Our founder, Emily, was tired of the same old prints or colours, sweaty fabrics, and overpriced sleepwear that never quite fit the brief, so she decided to create her own.
What began as a self-funded side project quickly turned into a full-blown obsession: beautiful, feel-good sleepwear that’s anything but boring. Think buttery-soft fabrics, bespoke prints, and pieces you’ll actually want to wear outside the bedroom too.
“I started Dawn & Dusk Co. because I wanted women to have that ‘ahh’ moment at the end of the day - to unwind in something that feels just as good as it looks.” – Emily
We’re here for the women doing it all - whether you’re chasing toddlers, working full time, building empires, or just trying to get a decent night’s sleep. At Dawn & Dusk Co., comfort doesn’t mean compromising on style. Our pieces are thoughtfully designed to help you feel confident, cosy, and totally yourself from the moment you slip them on.
Welcome to the comfiest club you’ll ever join.
Our Mission
At Dawn & Dusk Co., our mission is to create a community that celebrates comfort, luxury, and style. We craft garments from premium fabrics designed to fit impeccably and empower women to feel their best, even in their most intimate moments of rest. We're committed to ending the compromise between looking good and feeling great, helping you embrace true comfort while feeling ready to conquer anything.
About the Founder
Emily founded Dawn & Dusk Co. in 2022 with one simple mission: to reinvent sleepwear for modern women.
The idea sparked during her years as a high school science teacher, when she realised her evening ritual always ended in disappointment. After long days in the classroom, she craved comfort - but found only polyester fabrics, uninspired prints, and sleepwear that forced a choice between luxury and practicality.
A creature of habit, Emily believed that slipping into something that feels as good as it looks should never be a compromise. What began as a creative outlet quickly evolved into Dawn & Dusk Co.: a brand dedicated to crafting timeless sleepwear that is as stylish as it is comfortable.
Her journey has since mirrored the brand’s growth - from teacher to founder, and now a mother balancing family, career, and creativity. Each collection embodies her values: luxurious bamboo fabrics, bespoke prints, and intentional design that helps women feel at home in themselves, whether winding down at night or stepping out the next morning.
More than a sleepwear label, Dawn & Dusk Co. is a celebration of women who do it all. Emily’s vision is simple: to create garments that bring joy, confidence, and ease into the everyday.